Co-Direction, Production Design: Karen Weber
Co-Sound Designer: Justin Weber
Flora Fête's visual poetry as an ode to spring’s beauty and wonder. It is a statement about awakening and rebirth - a realization that by consuming the positive we prosper in confidence! I was the co-director and production designer for this story.
My co-director Laura Buck and I executed this feminine vision in 2014 drawing from backgrounds in fashion make up and food & wine art direction. Surprising make up transformations in a springtime palette burst to life above a dreamlike, floral tablescape. Elle covergirl Jana Knauerová indulges as our guest of honor, shining in a vintage Dolce & Gabbana dress and Yves Saint Laurent shoes. The imaginative, original score is designed by Eric Mendelsohn of Pink Flamingo Rhythym Review in collaboration with Justin Weber
We launched this story through Cinematique, an interactive platform that makes watching fashion film a directly shoppable experience! Click on things you like or are curious about in the film and discover purchase links and behind the scenes facts! Read an interview with Laura and Karen about the film HERE.
Flora Fête Stills
Cast & Crew
MODEL: Jana Knauerová, DIRECTORS: Laura Buck, Karen Weber DIRECTOR OF PHOTOGRAPHY: Arina Bléiman, STYLIST: Kate Carnegie, PRODUCTION DESIGN: Karen Weber, MAKEUP: Laura Buck, HAIR: Mara Schiavetti, MANICURE: Eri Narita, POST PRODUCTION: Alex Noble, COLORIST: Arina Bléiman, SCORE: Eric Mendelsohn, Justin Weber, SOUND MIX: Dave Weingarten, VIOLINIST: Laura Hutton, AC: Tsubasa Matsumoto, GAFFER: Pablo Burn, GRIP: Laura Hilliard, DESIGN ASSISTANT: Sammi Bateman, TABLE GUESTS: Lea Clay, Mariah Halkett, SPECIAL THANKS: Trinity Grace Tribeca, Dianna Warren